It has been an outstanding year for the European Bike2Work project. Across the whole of Europe, a total of 290,876 people participated in the different national campaigns, but what is really surprising is the number of new cyclists who got involved: 65,491 which is 76% more than expected.
A total of 50 million km were cycled – 1250 Times Around the Equator!
This means that the Bike2Work project saved a massive 20,916 tons of CO2 emissions – and that is just in this year’s event.
This is a huge achievement, above all considering that the project usually runs for only one month. The potential of cycling when it comes to saving money from the public health sector or saving greenhouse gas emissions is huge: if a real behaviour change could be achieved, the impact on society as a whole of such a shift in people’s habits would be incredible.
Geographical factors as well as differences in attitudes towards cycling mean that cycling is really diverse across Europe. From the experienced Danish campaigners to the passionate Croatian newcomers, the project brought forward a variety of activities tailored to different cycling levels. Through the Bike2Work project, the European Cyclists’ Federation (ECF) are pushing employers to promote cycling among their employees, creating a behaviour change and getting more people to bike to work every day.
In the UK, four different cycling organisations were involved in this year’s campaign which involved a grand total of 27,000 participants, more than 10% of whom were not previously cyclists. Here is a summary of the successes in other countries.
Austria: Organised by Radlobby Österreich, the Austrian Bike2Work project registered a total of more than 32,000 participants, 273% more than expected.
Bulgaria: the Bulgarian Cycling Association is in charge of the national Bike2Work campaign. Last year, almost 50% of the participants were new cyclists, which shows how successful their campaign was.
Croatia: thanks to the great work of the Sindikat Biciklista, they registered more than double the expected number of people with over 4,000 employees taking part in the initiative, which is a huge achievement for a country where cycling reaches 6% of modal share.
Denmark: the Cyklistforbundet has been organising the Bike2Work campaign since 1997. Nevertheless, they have still managed to reach 3,200 new cyclists, an impressive result, considering how strong the Danish cycling culture is already.
France: the French partner for the Bike2Work project is Nantes Métropole. Looking for a real behaviour change, the campaign focussed and registered only new cyclists.
Germany: ADFC ran a record breaking campaign. After forecasting fewer than 20,000 riders, they recorded 150,000 and almost a third of the total participants were new cyclists.
Italy: FIAB is the responsible organisation for the Italian Bike2Work campaign – and it did a great job. In Italy cycling has a 5% modal share, but the project managed to involve more people and over 1,400 new cyclists which is double than initially planned.
Malta: Paragon Europe, the ECF’s Maltese partner, had to deal with an extremely cycling-reticent culture. However, the few participants were extremely involved: the great majority cycled to work more than 4 days per week and in just two weeks they cycled a cumulative distance of 4520.62 km.
Romania: ran by the Green Revolution Association, the Romanian Bike2Work campaign has been an absolute leader. Reaching twice the number of participants planned, of which almost every single one was a new cyclist (624% above target), it boosted cycling as a habit on a national level.
Slovenia: organised by the Urban Planning Institute of Slovenia, the ‘Bring happiness to work’ campaign managed to have 80% of all participants being new cyclists, 126% more than expected.
The Netherlands: the Dutch Bike2Work campaign was designed by Fietsersbond to focus on long distances and e-bike usage. Running for only 5 days it reached a total of 5903 km cycled on the way to work and back.
Bike News – SpyCycle
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