It began as a bold dream in 1992: the idea of creating a Trans Canada Trail that would be a gift from Canadians to Canadians – and just maybe to a whole load of cyclists from lots of other countries.
The dream? A Trans Canada trail that would connect one Canadian coast with the other.
Given that the trail will span more than 22,000 kilometers across 13 provinces and territories, it’s aptly named “The Great Trail” and is promoted by a not-for-profit organisation called Trans Canada Trail or TCT. When completed it will be the longest recreational trail network in the world.
Banff Legacy Trail – part of the Trans Canada Trail [credit Betty Anne Graves]Since that 1992 dream TCT has been working with donors, partners, governments, public and private landowners, and volunteers to create The Great Trail – an epic trail of trails offering a wide range of outdoor experiences. Every Canadian province and territory is home to its own stretch of The Great Trail and TCT’s goal is to have the Trail connected from coast to coast to coast in 2017 for Canada 150 celebrations.
Moving the Trans Canada Trail to Completion
Helping them to achieve that completion, Trans Canada Trail (TCT) announced today a two-year partnership with Clif Bar & Company to sponsor up to 150 kilometers of construction of “greenways” to support the connection of The Great Trail. As part of the partnership, CLIF will also sample its all-new CLIF Nut Butter Filled energy bars, classic CLIF Bars, and CLIF Kid Zbars to adventurers and families along different sections of the Trail this summer. In addition to supporting the Trail’s goal of full connectivity, CLIF is also sponsoring interprovincial and trailhead signs featuring maps and other useful information for visitors.
“The inspiration for CLIF Bar came to our founder on a 175-mile bike ride. As a company that knows the power of adventure, it’s a special honor to help The Great Trail create spaces for exploration across Canada,” Kevin Cleary, CEO of Clif Bar & Company, told us. “When connected, 80 percent of Canadians will live just 30 minutes from a trailhead. That’s a powerful opportunity for connection to the outdoors and to each other.”
Activities are planned across Canada throughout the year to celebrate the Trans Canada Trail’s 100 percent connection, so 2017 is an important milestone for this big bold dream of a project.
True to its name, The Great Trail showcases the Canadian spirit of collaboration and diversity: it is owned and operated by local trail groups and municipalities, and spans urban, rural and wilderness landscapes along greenways, waterways, and roadways.
“We at TCT are thrilled that CLIF is joining us on our journey in pursuit of adventure and history, and a love of the outdoors,” said Deborah Apps, President and CEO of Trans Canada Trail. “As an organization that understands the value of health and proper nutrition without compromising great taste, TCT is very excited to work with CLIF!”
Clif Bar & Company is a leading Canadian maker of nutritious and organic foods, including CLIF Bar energy bar, CLIF Kid Zbar, Builder’s protein bar and the all-new CLIF Nut Butter Filled energy bar. If you have your own big bold dream of cycling the 22,000 km you will need quite a few energy bars en route!
Focused on organic sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet.
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