The Eurobike trade show doesn’t start till next week – but it’s already started. That may sound like a contradiction but exactly 500 products were submitted as product innovations for the bike industry and on 12th and 13th August a panel of six judges met to review these items, ranging from inner tubes to downhill bikes, and decide which ones to honour.
The panel comprised a designer, 3 bike trade journalists, a successful mountain biker and a bike dealer from Milan. There was apparently some fairly heated discussions, debating the record number of submissions and their designs, technology, functionality and level of innovation.
“The renewed increase in the submissions received doesn’t just prove the vast importance of the Eurobike Award in the bike world, but also indicates that the bike industry’s entering another era. The development and design of bikes, accessories and components have become demanding tasks for engineers and designers, particularly due to the rise in the popularity of the e-bike for the industry. The prestigious winners of the Eurobike Award 2015 demonstrate how superbly these challenges are being met”, commented Eurobike project manager, Dirk Heidrich, following the judges’ decisions.
The Eurobike judges also heaped praise on the contributors. “I was very impressed by the design of several products”, said mountain-bike professional Karen Eller afterwards. Her colleague on the judges’ panel, Daniel Fikuart, editor of the industry magazine Aktiv Radfahren, adds: “I’m amazed by all the new developments. Many of the contributors are striving to build the bike of the future”.
Other judges included designer Nils Holger Moormann, bike journalists Rodrick de Munnik (New Sokol Media, Amsterdam) and Jens Klötzer (Tour magazine) as well as Matia Bonato from the Italian, family-run company “Biciclette Rossignoli”.
The judges whittled the number of submissions down to 64 products that they selected for a Eurobike Award. These included 12 products that aren’t just especially well made, but also redefine the state of the art on the bike market. The Eurobike Gold Award is reserved for these types of products. It enjoys special prestige as the highest accolade in the industry on the bike market worldwide.
This year, one company will also be able to look forward to a Eurobike Green Award. This prize pays tribute to special products and ideas that take sustainability and environmental protection on the bike market to a new level.
If you are curious to know which are the 64 award winning products, then join the club! Everybody has to wait till the show opens in the coming week. I can’t wait – but I guess I’ll have to.
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