Sky celebrated Team Sky’s 4th victory at the Tour de France with a special home-coming and heros’ welcome on Monday, where the team were met by Mini Team Sky – the stars of a new short film series available to watch on YouTube.com/SkyLovesCycling
Sky celebrated Team Sky’s victory at the Tour de France, which marks the fourth Team Sky win in the world’s most prestigious cycling race in just five years, with a special home-coming for the team.
Three-time Tour de France winner Chris Froome and fellow Team Sky riders were met at Sky’s Headquarters in Osterley, by Mini Team Sky, the stars of a short film series that sees ‘mini versions’ of world-class cyclists take on a string of Tour de France challenges.
Alongside Chris Froome, the celebratory welcome saw Geraint Thomas, Ian Stannard and Team Sky Principal, Sir Dave Brailsford, take to the stage for an exclusive Q&A session and to be awarded bespoke medals from the Mini Team Sky stars.
Team Sky cyclist and Tour de France winner, Chris Froome, said: “It is great returning to the fantastic reception from everyone at Sky, including Mini Team Sky. It has been fun to work with our minis and see the Tour de France process through their eyes. I’m not sure they are quite big enough for the full wind tunnel just yet, but we all have to start somewhere!”
Ian Murray, Head of Brand, Cycling and Team Sky, said: “We’re thrilled that Chris Froome’s fantastic win at the Tour marks his hat-trick of victories, and a fourth Tour de France win for Team Sky in just five years – congratulations to Chris Froome and all the Team Sky riders.”
Murray continued: “It’s also been really entertaining launching the Mini Team Sky short film series; we hope the films have given cycling fans a new, fun perspective of what it takes to be part of Team Sky through the eyes of our mini-riders.”
The Mini Team Sky series is available to view on the Sky Loves Cycling YouTube page and sees six-year-old mini versions of the riders faced with everything from the ice-cold recovery baths to learning about their strict diet regimes, with funny outcomes.
The creation of Team Sky in 2009 has changed the face of cycling in Great Britain. Team Sky is now one of the most successful cycling teams in the world winning the Tour de France four times with two British riders over the last five years.
Sky’s support for sport and cycling will continue to run through the heart of their business into 2017 and beyond. In addition to Team Sky, Sky has also supported cycling heroes that have inspired the next generation of cyclists, including Sir Chris Hoy, Laura Trott and Sir Bradley Wiggins with (Team) WIGGINS.
Since entering the Cycling world eight years ago, Sky’s role in the sport has been a transformative and game-changing one. Sky has inspired a nation to get back on their bike and transformed the sport at all levels.
Thanks to the partnership with British Cycling, supporting British riders to compete at major events and the inspirational role of Team Sky and WIGGINS, Sky has helped encourage over 1.7 million more people to cycle regularly.
Sky Ride is one of the UK’s most successful mass participation events, with over 990,000 participants since it was launched in 2009. Now in its final year, Sky Ride events will be bigger and better than ever before as Sky celebrates its millionth Sky rider.