Another city can be added to the global map of bike shares: Portland, Oregon, and Nike have announces a 10 million dollar, five year partnership agreement for Portland Bike Share.
The partnership with Nike will allow the City to expand the initial number of bike share bicycles available to the public and puts the system on a trajectory of sustainable, long-term growth. When the Portland City Council voted unanimously to create Portland Bike Share last September, it authorised a system with 600 bikes. With Nike as title sponsor, the system will now launch with 1000 bikes, a 66 percent increase.
The bike share program and bicycles will be called BIKETOWN, and Nike revealed the innovative visual identity for the program’s standard bike at a press conference with city officials and community partners at its Portland Community Store in Northeast Portland. As part of the unique collaboration between Nike and the City of Portland, Nike will also oversee the design and branding of the system’s logo, stations and digital presence.
For more than 40 years, Nike has called the greater Portland area home. Beyond locating its headquarters in the region, the company has both committed to and developed strong ties within the community.
“We’re proud of our long history of partnership with the City of Portland and believe that the BIKETOWN bike share program is one more example of how we can work together to help make Portland an even more active, vibrant and innovative community – goals Nike and the City of Portland share,” said Nike Vice President of Global Community Impact Jorge Casimiro.
The BIKETOWN bikes will be Nike Orange, a colour thathas been synonymous with Nike since 1971, when founder Phil Knight and his first employee Jeff Johnson introduced the hue on the shoebox of the first shoe to bear the brand’s trademark “Swoosh”.
It wasn’t until 1989, however, that Orange was labeled the company’s official signature colour. Today, an orange shoebox is instantly identifiable as “Nike.” The bikes of BIKETOWN are a direct extension of this icon, with the baskets on the front of the bikes even designed to look like shoeboxes.
The bright wraps also serve a safety purpose and include strategically placed, complementary reflective gray tape and logos. Additional, limited-edition bike wrap designs unique to Nike will be released periodically, celebrating Nike and Portland’s shared spirit of invention.
The City of Portland’s Bike Share program is scheduled to launch in July of this year.
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