The Million Pound Bike


If we are ever going to get to the levels of cycling that Amsterdam and Copenhagen have achieved, it’s going to be key that cyclists are not just commuters and leisure cyclists, but that all sectors of society are able to get on a bike. This is not just a function of cycling infrastructure but also having the right types of bike available for all needs.

This is where products like the Taga 2.0 come in.

I am often sceptical about marketing slogans, but Taga’s “Everything you can imagine in a family bike. And then some” really is an apt description of their phenomenal product with all its variations. And it is not just me that feels like that: having had a $100,000 fundraising target on Kickstarter, they reached that in 8 minutes, got to $1 million inside 24 hours, and are at $1.87 million – way over one million pounds even before the pound was trashed through the market uncertainty brought about by the Brexit vote. There are still 19 days to go.

Transporting your children on a bike went from the front and rear mounted seats on a conventional bike, to adaptions of cargo bikes, with anywhere up to 4 children in the “wheelbarrow” type compartment. Taga’s first effort, the 2008 Taga 1.0 Bike Stroller was a real landmark, albeit quite a pricey one, so it is great that Taga have not just modified and updated their design but also been able to reduce the cost, with the standard model coming in at $649 plus $159 shipping and the electric assist model at a very reasonable $1199 plus $199 shipping.

The modular nature of the bike provides great flexibility to help suit as many families as possible along with their differing needs as children grow older and bigger, so you can have two children facing forwards, backwards or towards each other, and even add a third behind the cyclist. The bike adapts to accommodate children from 6 months to 8 years. A great feature is the ability to utilise a Maxi Cosi infant car seat and utilise that along with Taga’s toddler seat, providing comfort and safety, as well as flexibility as the Maxi Cosi can be used elsewhere. The front child seat can be reclined for a baby to take a nap. And sensibly, given that the technology is available and penetrating so many international bike markets, there’s also an e-bike option.

Stability is provided by utilising Ackerman geometry, which allows the bike to be narrower and lighter than conventional tricycles. The Ackerman linkage is connected to separated handlebars, improving the centre of gravity by shortening the overall length and simultaneously seating the transported child or children to be closer to the parent.

Not surprisingly, Taga have sold their products in 40 countries around the world. With the Taga 2.0 it’s highly probable that sales within those 40 countries will expand and more countries will get added to their list. The bikes are made in Taiwan and shipped from warehouses there, in the USA and in the Netherlands. And, unlike some crowdfunding projects, the risk to backers is lower than for some start-ups, as this is a 7 year old company already in production.


Bike & Cycling News – SpyCycle

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