Not thousands of bike helmets (though there seem to be loads of different ones!), but the brand name of an American bike helmet company.
For years, Gloria Hwang eschewed bike helmets as an ugly nuisance, despite their lifesaving potential. A bike enthusiast herself, she rode around the streets of Los Angeles without a bike helmet, and did so for years without incident. However, after the loss of a friend, Hwang realized she needed to change, and wanted to give others an option to do the same.
Understanding that many cyclists resist wearing helmets because they’re inconvenient, “enemies” to fashion, she began Thousand in her garage less than two years ago. Her goal was to elevate the lowly bicycle helmet to a desirable “must-have.” The Thousand bicycle helmet is a stylish “retro” design hearkening back to vintage scooter helmets from the 1960s. It is Hwang’s hope that riders will not only want to wear a Thousand helmet, but also be excited to do so.
Even better, Thousand has solved the age old question of what to do with your bike helmet after you arrive at your destination. Thousand’s secret PopLock allows riders to lock their helmets to their bike, and even offers their customers a Helmet Thief Guarantee.
Hwang and her team has spent a year developing the helmet, and originally launched a Kickstarter campaign last summer to gauge the demand. Setting a modest goal of raising $20,000 in 30 days, they raised more than ten times their goal: almost $230,000, through more than 2,000 backers. The Thousand team used those funds to scale up their production, and after a year of refinement, Thousand is launching the helmet today (July 28th).
“We like to call our customers urban explorers; they want a helmet that matches their lifestyle,” Hwang says. The helmet costs $80 for most models and $90 for a premium gold version that requires twelve coats of paint to get the desired colour.
I know all the arguments about cycling infrastructure and / or better vehicle driving would mean that we don’t need helmets. Having come off my bike onblack ice as well as on some sand at the side of a road and on both occasions bumping my head on the ground, I personally choose to wear one. My own preference would be to have a helmet with plenty of air vents, but then I have never been that interested in fashion; I am sure that there are plenty of urban cyclists out there who are more interested in how they look, in which case cycle this helmet may well be for them.
The Thousand shop will officially launch later today, with orders being taken online.
Bike & Cycling News – SpyCycle
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