Tissot, a member of the Swatch Group, has once again been appointed to be Official Timekeeper of the Tour de France and all cycling time trials run by Amaury Sport Organisation. The Swiss brand will provide its innovative timekeeping systems at all A.S.O. time trials for the next five years.
Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992.
With the 2016 cycling season fast approaching, Tissot has joined forces with A.S.O. in running time trials all over the world. The Swiss watchmaker will lend its expertise at a large number of major time trials on the calendar, from Paris-Nice to Paris-Tours, including La Flèche Wallonne, the Tour de France and the Vuelta a España.
Thinking of how the top riders in multi day events like the Tour de France can be separated at times by a few seconds, you realise how important good time-keeping is.
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