Premium lifestyle and performance brand Meander Apparel is set to breathe new life into the cycling fashion market with a stylish urban cycling jacket.
Scottish-based Meander is entering the cycling sector with a vision to provide cyclists and outdoor lovers a new take on lifestyle clothing. Its launch product – a multi-functional commuter / urban cycling jacket – will be available exclusively via Indiegogo.com this month, offering premium at an affordable price, without the luxury retailer mark-up.
Equally suited to the style-savvy commuter or the casual weekend adventurer, Meander’s new jacket has been developed to offer the rider style and functionality in equal measure, whilst staying true to its brand mission to create sustainable, timeless pieces.
Urban Cycling Jacket with High Performance Fabrics
The chic jacket combines high-performance Italian fabrics, made from environmentally friendly materials, with innovative features. The design ensures cyclists look the part whilst on and off the bike and a clever back pocket design allows the wearer to convert the jacket into a bag or attach it under their saddle.
Thanks to its two-layer technical fabric with breathable, waterproof and windproof membrane the urban cycling jacket protects the cyclist in changing weather conditions and is fit for purpose for wider exercise, hiking or adventure activities. Importantly, the jacket’s 2 side pockets come with storm flaps and press stud closures. The large back pocket also comes with a storm welt cover and button closure. There is also an interior zip technical pocket with headphone eyelet.
Brought to market by Co-Founders Steve and Jill Henry, of Edinburgh, Meander Apparel was conceived when the pair noted a glaring hole in the availability of fashionable clothing for the commuter cyclist. Keen cyclists themselves, Steve and Jill organised a charity bike ride from London to Paris with friends and were struck by the drabness of the lifestyle clothing on offer.
Jill boasts experience working for London designer House of Holland and various influential menswear brands, while Steve comes from a career in the finance and asset management industry and has a degree in engineering. He is also a serial ultra-marathon runner and adventurer, with a Guinness World Record to his name for taking part in the most northern game of rugby at the North Pole. This endeavour raised £200,000 for children’s rugby charity, Wooden Spoon.
Steve comments, “The London to Paris bike ride demonstrated the need for something that was comfortable and functional for cycling but that we could also wear when off the bike and socialising with friends after the day’s riding. It had to be style and yet functional but we couldn’t find anything that fitted the bill. Lycra and neon jackets have their place but they’re not ideal for wearing in a social setting. A lot of gear isn’t even fully waterproof and breathable.”
The new urban cycling jacket subtly incorporates all the technical features you’d expect from cycle wear without compromising on design. After two years of sourcing, prototyping and refinement, the result is stylish, high-performance and multifunctional. The Italian fabric is waterproof, breathable and lightweight and a match for any technical outerwear. There are reflective elements on the cuffs and rear pocket, that can be hidden away when not cycling, as well as in the seam tape on the hood. For the gadget-loving cyclist, the jacket features plenty of pocket space and an interior phone pocket with headphone eyelet. What’s more, Meander uses materials sourced from a responsible, family-run factory on Lake Como, which is able to sustain itself with clean, eco-friendly energy.
For the ultimate convenience to the rider, a cleverly designed back pouch allows the jacket to fold away neatly, forming an effective rucksack or messenger bag while still providing access to the pockets. Those who don’t wish to carry the jacket can roll it up and secure it under their saddle thanks to high-end vegetable tan leather straps, the solutions for which are made from organic substances. The jacket also comes with a lifetime repair service.
Jill adds, “After two years in the R&D phase, we’re excited to bring Meander to market. We’re really passionate about combining our love of cycling and the outdoors with Scandinavian style and minimalist designs in a sustainable way. We want our products to last a lifetime so we’re offering a repair service on any wear and tear that can be mended and we’re committed to using environmentally friendly materials to achieve this, creating as little waste as possible.”
Once Meander has completed its initial phase of crowdfunding, it plans to expand its range to fully cater for commuter cyclists and outdoor lovers, continuing to work with sustainable suppliers and recycled fabrics wherever possible. To hear when the Indiegogo campaign is live, sign up at Meander. The Indiegogo price will be £199, quite a saving on the future £249. If you want to add the vegetable tan leather straps and leather pouch, the initial price is £220, rising later to £270.