Verve Cycling Signs UK Distribution Deal with Moore Large

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Verve Cycling signs UK distribution deal for InfoCrank
Verve Cycling signs UK distribution deal for InfoCrank

Verve Cycling has signed a deal with top UK distributor Moore Large to bring its InfoCrank range of power meter products to UK cyclists.

InfoCrank is a robust, highly-accurate crankset with integrated power metering that, once set up, requires no further calibration or maintenance. It has been extensively tested by amateur and professional riders and shown to perform reliably even in extreme conditions. It is available in most popular lengths and formats and displays a real-time output to ANT+ compatible head units.

Verve Cycling president Bryan Taylor said: “Moore Large is the first distributor in the world to carry our InfoCrank range. We are delighted to be working with Nigel Moore and his team. Moore Large is a perfect match for Verve — they share our family company principles and, of course, have an extensive, high-value distribution network. We look forward to bringing InfoCrank to a wider constituency of UK riders who are committed to improving their sporting performance.”

Moore Large product manager Steve Palmer said: “After spending just five minutes with Bryan and Magnus from Verve, it was clear InfoCrank added a completely different dimension to power devices. The data produced is stable and it’s the first in its category to have certified accuracy. Riders looking to progress can maintain a true record of their power and have access to the same equipment as the professionals.”

For the last year in Europe and the UK, InfoCrank has only been available through a small number of affiliates, while Verve tested all service and logistical processes. The previous year was spent testing and demonstrating the product to leading institutions, teams, and athletes, to unanimous approval of its remarkable accuracy, ease of use, and durability.

InfoCrank is now ridden by Olympic athletes, professional cyclists, and amateurs worldwide. It has been ridden without fault in tough long tours, such as the amateur Haute Route and Tour TransAlp races, in the Giro d’Italia (by Alessandro Petacchi), in Belgian Classic races, in the UWCT Masters Series, and by many of the contestants in the 2015 World Championship. It debuted with Magnus Backstedt at the 2014 Ironman World Championship — and many triathletes are now following his lead.

Moore Large is one of the UK’s largest distributors of bicycles, bicycle accessories, and motorised scooters. The company was sstablished 40 years ago by John Moore, and is a UK-owned, family-run business. They operate  from a 250,000 sq ft headquarters in Derby and have 130 employees, including a large team of field sales staff covering the UK and Republic of Ireland.

 

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