Women’s Tour to Return to East Anglia


The Women’s Tour is back for a third successive year.

Principal sponsor Adnams sees a stage start on Wednesday 15th June in their home town of Southwold, with that day’s stage rushing through Halesworth, Beccles and Lowestoft, before the finishing line in Norwich.

Lizzie Armitstead – Stage One winner of the 2015 Aviva Women’s Tour hosted in Suffolk said “It’s fantastic news that the Aviva Women’s Tour will continue in 2016. As a British rider it’s a privilege to be able to compete on home roads, the British public have really taken to cycling and you can see that when the race goes through different towns the community really gets behind it.

“I’m excited to see the growth in women’s cycling and I think the Women’s Tour has had a really positive impact on that change.”

Commenting on the route announcement, Mick Bennett, Race Director for the Aviva Women’s Tour said “We are pleased to be able to return to Suffolk, a county which has played a key role in the development of the Aviva Women’s Tour, but also to visit Norfolk for the first time with the race. The start in Southwold will also allow us to work with Adnams, our long term partners for both the Aviva Women’s Tour and Tour of Britain, and to bring the race to their home town, while the finish in Norwich will be hugely important for our title sponsors Aviva as one of their key locations.

“The opening stage should be one for the sprinters with a largely flat route skirting the Broads before the finish in Norwich city centre.”

Further news about the detailed route of Stage One including the locations of the Strava Queen of the Mountains climbs and the Chain Reaction Cycles Sprints, along with timings will be announced in the coming weeks along with the teams spectators can look forward to seeing in action at the Aviva Women’s Tour.


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